Radio reaches over 90% of the population each week, and our variety of formats allows you to target your ideal audience. Running an effective on-air campaign means reaching your audience at different points of their day, being part of their routine and becoming a real part of their daily lives.
We will work with you to determine your goals and target audience and then devise an on-air strategy to set your business up for success.
On-air messages can reach you while you're not necessarily looking for specific products or services and while you're multi-tasking. Also, radio is much more than just the radio dial, as we reach listeners streaming digitally on desktop and mobile players, station apps, smart speakers, connected cars and more.
On-air messages are often the last form of advertising you're exposed to before the point of purchase. Consumers are listening to us when deciding where to go and right before reaching for their wallets.
It's emotional, it's influential. On-air messages are a great way to influence someone to feel something, believe something or take action. Listeners turn to radio to stay connected to their community, and their favorite local DJs influence their opinions and buying decisions.
One of the most common questions advertisers ask about radio: is it really working? Townsquare Analytics is a tracking and attribution model created to answer that very question. Actionable data insights empower you, the advertiser, with the tools necessary to optimize impact and improve ROI for your radio campaign.
Request a quote to see how we can help your business reach more customers so you can focus on making your business thrive. With our suite of digital marketing, radio advertising, local marketing, national media solutions and more, we can help build you a plan to build your brand, improve your online presence, and target your ideal customers - because running your business is just as important as helping it grow.